Effective marketing for a thriving organization
Do you know your organization needs marketing but you're not sure where to start?
Are you so focused on your mission that you don't have time to make a communications plan, or regularly publish content?
Do you feel like your marketing efforts are a shot in the dark, and potentially a waste of time and resources?
I understand the frustration and overwhelm of losing hours down an internet rabbit hole trying to figure out how best to market your business. As a communications specialist, I partner with organizations to provide clarity, guidance, and best of all, a plan to achieve your objectives!
A few of my services:
Stand out to your target audiences by polishing your distinct voice, visual presence, and point of view. Solidifying your brand identity ensures a cohesive experience for your audiences across all channels.
Whether you want to increase brand awareness, revenue, or engagement, a communications plan is a must. Creating a plan that's unique to your organization and strategic goals will make sure you make the best use of your time and resources.
Who do you serve, who sustains you, and who do you want to know about you? Deeply understanding your various stakeholders--their needs, motivations, and preferences--is essential to creating messages that resonate and persuade.
Publishing consistent, on-brand content is a challenge for nearly all businesses, but it's a must for growing your audiences. Creating a bulls-eye editorial calendar based on YOUR brand and audiences saves countless hours and headaches.
Guidance and education
As a marketing professional, my objectives are two-fold:
1. To leverage my experience to provide you with valuable information and deliverables, and
2. To incorporate education into our work together so you feel better equipped to market your organization in the long run.
My goal is for clients to develop marketing skills and knowledge so that you can navigate communications easier. And for the tough stuff, you can always reach out.
What a force of nature. Kimberly is a joy to work with and a marvel to watch as a ‘boss’...Of course, she has developed amazing PR and strategic communication skills, building on an innate talent for creative writing and strengthening her social media and media relations skills through hard work. But really, it’s her personality that brings all the value. She’s passionate, funny, hard-working, super-organized, self-reliant, proactive and emotionally clever. You’ll want her on your team.
Sr. PR Professional
Kimberly Absher is one of the most dynamic, spontaneously brilliant, witty and wonderful people I have ever met. She is a driver, powerhouse of a woman with clear, devoted passion for betterment of our society through education and empowerment... Kimberly will be an extraordinary addition to any organization and is a Must Have for a thriving team. Recruit her at any cost. Your investment will return immediately.
Associate Director, IDEA Institute
Kimberly is one of the most driven and passionate professionals I have had the pleasure of working with... Any organization would be lucky to have her unique skills and will be more effective because of her drive and passion.
Special Projects Manager to the Chief of Staff at NYC Dept. of Social Services